Live Oak Blog

This is another entry in our series regarding our promotion activities around the launch of BudURL.com. Yesterday, Mashable.com wrote a nice review of BudURL.com. The response was better than we expected - much better. Overall, we saw an 9x increase in traffic to budurl.com and registrations have increased 3x in the last 24 hours (and more are coming in each hour). This was a great boost to some of our grassroots efforts of promoting BudURL.

BUT, we learned a lot more from the results of the traffic we’ve seen.

Once we saw the article at Mashable, we proceeded to run it through our “social media promotion checklist.” This list contains about 25 various social networks that help cross-promote online content.

Traffic from Mashable was NOT the top hit. It was actually second. Surprised? I sure was. Third was RSS readers (no doubt pulling in feeds from Mashable and their subsidiary feeds). So, what was the top ranking source that drove 19% of our traffic following our write-up on Mashable.com?

The answer is StumbleUpon.com.