Be Ready

April 1st, 2008 posted by andy

This is just a quick reminder to all of those in the sales world today. When you pick up the phone to make a call, be ready for whatever happens on the other end. Whether it be a voicemail, a receptionist, or the CEO of a billion-dollar corporation, be ready. I recently received a sales-related voicemail message that had the word “Ummm” 15 times in :55 seconds. It was so surprising to me that I actually listened the the message a few times to try and mentally “omit” the “Ummms” so I could decipher the actual message. When I finally realized that it was a sales call and a product I wasn’t really interested in, I was then compelled to count the number of verbal/mental interruptions.

So, my advice to you — be ready. You never know when the person at the other end of the line with have their checkbook out with pen in hand. Be ready.