Don’t Leave Money On The Table

March 31st, 2008 posted by andy
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It happens every day. Businesses continue to leave money on the table by not fully understanding the opportunities available to them. Here are a few examples that I hear about every day.

  1. Company A spends thousands of dollars a month on paid search and send the clicker to the home page of their website. Those that do send them to a page other than their home page, don’t have optimized landing pages that speak directly to the audience (persona-based communication). Those that do speak to their audience, have a compelling offer, and are doing their best to connect seekers with the pot of gold don’t leverage intelligent analytics to tell them what is working and what is not and therefore they never tune their campaigns.
  2. Company B has implemented a commercial analytics program, but can only figure out how many visitors and page views they have. They have never taken the time to truly learn what the tool can tell them and how to make changes based on the information they are learning.
  3. Company C says, “We need a page on MySpace and a Facebook application” and has no idea why, how to measure its success, and what to do with it once they have it.
  4. Company D has a form on their website where customers can say, “I’m interested in spending money with you.” and they fail to give the salesperson any more information with the lead beyond what the prospect typed into the form.
  5. Company E has an eCommerce engine or shopping cart full of products they are ready to sell, but they have them hidden deep within their website and not easily visible from the first click.

Can you relate to any (or all) of these 5 examples? Are you wondering if your business is leaving money on the table? These are exactly the types of questions that our Digital Landscape Management program is designed to answer. Interested in a 2-minute assessment to see where you stand? Visit www.liveoak360.com/dlm and find out today.