Conversion Acceleration
No matter what your business does, your website has one goal — conversion. Its soul purpose is to generate conversions. Whether that be selling products, downloading files, connecting people with support documents, or registering for events. Converting what your visitor seeks into the goal that you want them to accomplish is conversion. Conversion Acceleration is the art of expediting the seeker with that goal. Live Oak has a methodology for implementing conversion acceleration on your website. It all starts with our C.P.R. Process. Conversion — Persona — Recommendation.
Conversion - what you want the seeker to achieve while they are on your website
Persona - how you classify that person into a given segment (VP Marketing, Purchasing Agent, Member of the Press, Investor, etc.)
Recommendation - what you do or say that accelerates the process of conversion
If you know that for a typical conversion, it takes 10 clicks for the average seeker to connect with the goal, what can you do that will accelerate the process from 10 clicks into 8, 6, 4, or less. Knowing what motivates the seeker, what answers they seek, and how to streamline the connection is the key. Many companies have access to this information already, or have the tools at their disposal to find out. The trouble is, most folks don’t know how to use them. Do you?
If you’d like to learn more about our Conversion Acceleration program or CPR process, please contact us to set up a free consultation. It’s what we do!
