Live Oak Blog

Don’t Leave Money On The Table

It happens every day. Businesses continue to leave money on the table by not fully understanding the opportunities available to them. Here are a few examples that I hear about every day.

1. Company A spends thousands of dollars a month on paid search and send the clicker to the home page of their website. Those that do send them to a page other than their home page, don’t have optimized landing pages that speak directly to the audience (persona-based communication). Those that do speak to their audience, have a compelling offer, and are doing their best to connect seekers with the pot of gold don’t leverage intelligent analytics to tell them what is working and what is not and therefore they never tune their campaigns.
2. Company B has implemented a commercial analytics program, but can only figure out how many visitors and page views they have. They have never taken the time to truly learn what the tool can tell them and how to make changes based on the information they are learning.
3. Company C says, “We need a page on MySpace and a Facebook application” and has no idea why, how to measure its success, and what to do with it once they have it.
4. Company D has a form on their website where customers can say, “I’m interested in spending money with you.” and they fail to give the salesperson any more information with the lead beyond what the prospect typed into the form.
5. Company E has an eCommerce engine or shopping cart full of products they are ready to sell, but they have them hidden deep within their website and not easily visible from the first click.

Can you relate to any (or all) of these 5 examples? Are you wondering if your business is leaving money on the table? These are exactly the types of questions that our Digital Landscape Management program is designed to answer. Interested in a 2-minute assessment to see where you stand? Visit www.liveoak360.com/dlm and find out today.

Live Oak Interactive Rebrands as Live Oak 360

AUSTIN, Texas — March 28, 2008— Live Oak 360, an Austin, Texas-based web technology services company, today announced that it has changed its name to Live Oak 360. The rebranding of the company signifies that the firm has expanded its role beyond custom application development, as a consulting and development firm, guiding clients to strategic web development solutions that meet their evolving business needs and provide the crucial edge of profitability online.

Live Oak 360 assists companies in the management of their digital landscape through interactive consulting, customized software development, conversion acceleration and social networking applications. The new corporate name showcases a cyclical growth engine, an ongoing business process employed by the agency, that discovers client needs, develops custom solutions and then cyclically re-evaluates and refines the solutions as client priorities change over time.

“Our focus is to grow and manage a 360 degree view of our clients’ total interactive presence – their digital landscape. Our name also embodies our iterative process which is essential to that goal,” comments Andy Meadows, President and CEO. “The 360 process empowers the Live Oak team to step in sync with clients, at any point within their development process, and to create custom software applications in alignment with corporate goals.”

The firm’s capabilities, commitment to customer service and integrity have provided opportunities to develop a myriad of enterprise web applications, such as e-commerce, multimedia, and open source technologies. They are a full-service technology solutions provider with personalized service-orientation focusing on the following applications:

• Web development – public web sites, intranets and extranets
• Social media and community sites - web properties that are driven by users, including blogs, discussion boards, video logs, video sharing sites
• Business-driven technology solutions
• Enterprise web applications
• E-commerce systems
• Custom application development
• Business-class hosting through LiveOakHosting.com

Drawing upon proven industry experience and open source expertise, the Digital Landscape Management™ company is able to develop scalable and efficient customer driven applications. Live Oak 360 integrates marketing and business activities, provides in-depth business intelligence, and increases visibility with key audiences, which, in turn, improves website profitability for clients.

About Live Oak 360

Live Oak 360, an Austin, Texas-based web technology services company, specializes in Digital Landscape Management™ consulting, customized software development, conversion acceleration and social networking applications to assist companies in the management of their digital landscape.

The firm’s name embodies a cyclical growth engine that discovers the needs of clients, finds the strategic solution that is the best fit and then cyclically evaluates and refines the client solutions based on the clients’ evolving business needs. It empowers the team to step in sync with clients, at any point within their development process, to create custom software applications in alignment with corporate goals and to maintain iterative improvement for clients.

Drawing upon proven industry experience and open source expertise, Live Oak 360 is able to develop scalable and efficient customer driven applications. Live Oak 360 integrates marketing and business activities, provides in-depth business intelligence, and increases visibility with key audiences, which, in turn, improves website profitability for clients.

Live Oak 360 has developed solutions directly for Buffalo Technologies, Time Warner Cable Media Sales and Green Mountain Energy. Through strategic partnerships, the firm has customized applications for AMD, Symbol Technologies (now a division of Motorola) and World Vision.

For more information, visit www.Liveoak360.com.

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All names are the trademarks or registered trademarks of their respective owners.

Conversion Acceleration

No matter what your business does, your website has one goal — conversion. Its soul purpose is to generate conversions. Whether that be selling products, downloading files, connecting people with support documents, or registering for events. Converting what your visitor seeks into the goal that you want them to accomplish is conversion. Conversion Acceleration is the art of expediting the seeker with that goal. Live Oak has a methodology for implementing conversion acceleration on your website. It all starts with our C.P.R. Process. Conversion — Persona — Recommendation.

Conversion - what you want the seeker to achieve while they are on your website

Persona - how you classify that person into a given segment (VP Marketing, Purchasing Agent, Member of the Press, Investor, etc.)

Recommendation - what you do or say that accelerates the process of conversion

If you know that for a typical conversion, it takes 10 clicks for the average seeker to connect with the goal, what can you do that will accelerate the process from 10 clicks into 8, 6, 4, or less. Knowing what motivates the seeker, what answers they seek, and how to streamline the connection is the key. Many companies have access to this information already, or have the tools at their disposal to find out. The trouble is, most folks don’t know how to use them. Do you?

If you’d like to learn more about our Conversion Acceleration program or CPR process, please contact us to set up a free consultation. It’s what we do!