Digital Landscape Management
There’s a new term that we have been floating around the office lately — Digital Landscape Management™ (DLM). Based on a quick Google search, it appears that this is a new term for the web. What a rare occurrence!!
What is a Digital Landscape and why would you want to manage it?
Digital Landscape - all online venues where your brand is discussed, listed, or visible. This includes blogs, online magazines, partner sites/directories, social networks, and third-party tools that integrate and report on this activity (clipping services, analytics applications, hosted applications, etc.). The Digital Landscape is vast and rapidly growing on a continual basis.
Managing the Digital Landscape is no simple task. Depending on the size of your business and reach of your brand, your Digital Landscape could be immense. Knowing how to leverage the available tools and resources to understand and monitor your Digital Landscape is critical to the future of marketing organizations across the globe. Once you realize the value of harnessing and directing your Digital Landscape, you have just achieved a new level of understanding the digital marketplace.
Want to learn more about Digital Landscape Management? Contact us for more information.
